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2013/01/22

Road to A Successful Ecommerce Business

at 7:42 AM
If you want to be successful in your business, you need to put your mindset to it. Focus on the things that will make it better like having a good enterprise Ecommerce solution and eliminate those that will make it worse, like for example, using business strategies that are not meant for online businesses. Do you know what is good or bad for your business?

I've encountered a couple of trial and errors before my business became a success. Trying everything that works was the best part of my journey as I got to try out new things, making my Ecommerce business feel fresh at all timea. The worst part was when trials became an error in my business. It was so drastic that I felt like I was about to give up, but I pushed harder and was able to overcome those trials and reach up to this point.
What made me pursue, despite the hardships, were the five golden rules that I'm proud to share with everyone. Here are my five golden rules to success:
  • Keep your business moving
Once your site is online, don't expect to receive traffic in a day because that's not how it works. Using the most expensive enterprise Ecommerce solution won't be enough, either. You have to keep your business moving by running promotions, setting up contests for a certain occasion, and even make use of social media. Your goal is to let people know you exist, and develop customer relationship so that you can earn your their trust. The more they trust you, the easier it will be for you to sell your products to them.
  • Keep them informed
Nothing is more powerful than providing fresh and quality content to develop and protect your brand. Quality content does not need to be articles or blog posts at all times. Be creative in making sure your customers are well-informed of your brand and what you actually do. You can syndicate your product catalog then send it to shopping aggregators or publish a press release to let people know what you are up to.
  • Study and analyze your business
How do you know if your strategies work? The biggest mistake in running an online business is that you are using strategies that aren't made for the web. You'll get to know that using a web analytics tool to analyze what the methods that gained your visitors' attention and those that did not are. If your enterprise Ecommerce solution is one of the reasons your site is failing, then replace it.
  • Learn from others
Treat your competitors as friends and not as enemies. Since the advent of social media, businesses have been using it to provide information to their customers. Use this to your advantage and act as one of their consumers to see what they do to appeal to their customers and what are the mistakes they have done that made their customers leave. In this way, you'll understand an even better way to compete with them and learn from their mistakes.
  • Sell your company
I do not literally mean that you sell your business, what I mean is to keep on promoting your business until everyone is familiar with what your business is about. A good place to start is in social media where you can actively communicate with your customers.

Article Source: http://EzineArticles.com

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