Home About Contribute How Blogging Can Help Your Business

A great blog can always increase your sales and profit. But drafting a blog to yield such results need some certain specifications and craftsmanship. Below mentioned are some very well defined tips to help you draft a great blog.

1. Lure Audience

Every business needs traffic, whether this is foot traffic in a high street store or ‘eyeballs’ to an online store. A good blog not only generates traffic, but also helps retain that traffic, keeping people coming back and growing in loyalty.

2. The 3 I’s – Inform, Interact & Imbibe From Your Audience

Informed and educated visitors become confident, loyal customers. More people are turning to the internet to research before they buy. You can position your company as a go-to resource, thereby winning more business. Plus, with blogging, information flows both ways. You can gain insights into your customers’ minds, their needs, challenges and preferences. Comments, feedback forms, surveys and polls become instant, spontaneous market research tools. It’s like working with a free focus group that tells you which products you should create and why.

3. Preserve Your Audience

Often too many marketers focus on gaining initial visibility through advertising or attention-seeking stunts. If that tactic does not convert into instant sales, the budget and effort are wasted. With a blog you can hold prospects’ interest for longer, winning customers round over time, and bringing them back to hear from you long after their first contact. No need for spammy, desperate-sounding sales messages.

4. Empower Your Audience

Even better than a growing, loyal audience is a growing, loyal audience that takes action. A blog can motivate your visitors to do things. All you need is copy that warms them up, a motivating story and a clear call to action.

5. Recruit Help, Contacts, Employees

Why spend thousands on recruitment consultants and advertising when you have the best recruitment mechanism at your fingertips? Your blog audience is the most likely to respond and the most likely to be appropriate future employees and networking contacts.

6. Respond To Stories

Customer service and public relations have never been more important; a bad story can spread around the web’s social networks at speed. Your blog becomes a responsive outlet to explain your side of any story and douse the fires of negative activity.

7. Promote Links For Direct Traffic

You can’t beat valuable, authoritative content for attracting links from other websites, forums, discussion lists and social networks. These links bring a quantity of attention, as well as quality, targeted visitors that turn into good leads.

8. Promote Links For SEO

As well as the direct traffic benefit of leads, links are important in bringing in search visitors. The more linkable your website, the better your search results will be. Very often traditional websites are difficult to link to and not easy for search engines to index. This can be due to the website’s structure, the software it’s built with, or its overly complex URLs. Blogs are almost always superior in this respect.

9. Improve Your Search Engine Rankings

Blogging also puts you in touch with prospects in other ways. As any company with a position on the Internet realises, website visitors that come via Google, Yahoo, Bing and other search engines can provide numerous leads. Blogs can add to the frequency with which search vehicles identify you and your company, particularly if your blog allows readers to post a response. If done properly, blogs have a tremendous benefit relative to search engines.

10. Building Trust & Familiarity

Trust is vital in making sales and important for encouraging visitors to opt into your lead-generation process. By starting with compelling information and resources, and by encouraging repeat communication, you build familiarity. Over time, this creates a strong bond of trust, making sales so much easier.

11. Branding

This positive attention and these value-based, long-term experiences don’t just create trust. They help to create a stronger, better brand. This leads to word-of-mouth advertising, which is one of the best forms of promotion you can get.

12. Grow A Community

Through discussion, interaction and comments, you can help forge a sense of community that can be strengthened both online and off. 

13. Offer Better Service 

Your blog provides multiple routes for customers and prospects to get in touch. It can show your human, approachable side, allow better customer interaction, and improve customer service.

14. Initiate More Sales

All of these benefits add up to more new and repeat sales from much happier and better informed customers.

Update your blog on a regular basis containing news, opinions, ideas and brainstorms. It might also have links to other sources of information, other websites and other blogs.

Many blogs cut both ways, inviting readers to post feedback on what they see. While that can apply to everything from sports and entertainment, it can also generate interest — and, ultimately, income — for your business.

15. Expose a New or Little-known Product or Idea

Blogging makes a world of sense on a number of levels. Smith operates a business that provides streaming video e-mail and related video communications products. Since many prospective clients might know little about video e-mail, Smith says his blog is a natural way to provide specifics.

“I began blogging to get established in the technology,” Smith says. “It can have a positive impact for business. Readers are always looking for more ways to find out information about companies and for ways to interact.”

That, in turn, can lead to a more informed customer and a more time-effective sales process. Rather than taking time to pitch your product or service to a client who may not need it, a blog supplants you as an information source. If a prospect contacts you, that’s great. If not, you’ve wasted no time in explaining something that generates nothing in return.

article source: http://www.webaholic.co.in